Univision Launches New Brand Identity

[slogan]

I just came across with the news that TV channel Univision launches new brand identity.

[sloganlink color=” href=’http://’ ][/sloganlink] [/slogan]

Univision identity

The agency Wolff Olins was in charge of re-designing the channel´s image. For what I have seen, they have decided to make the new logo bolder and to create a modern look without having totally modifying the look of it, thus respecting the people following the brand (something that Microsoft never took in consideration! but that is another story…) . Here I present you the evolution the logo has had, I believe it works very well, and tells the audience that they are a brand that want to keep up with the times. But that is just a very personal opinion, what do you think?

 

univision identity

 

Share your thoughts