…The new limited edition tin from Chivas Regal
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Chivas Regal has launched a collectible tin inspired by luxury shoemaker Tim Little and his classic handmade brogues. The result is a deconstruction of the shoe. Exceeding two million units, it is aimed at men who appreciate luxury. The concept will run for a three-year time period, with a different collaborator helping create the packaging each year. NB Studio is currently working on the second in the series, and at a very early stage of the third.
This is the first in a series of collaborations. A number of promotional items will be supporting the launch where a printed publication will be included.
The extra-special limited edition pack will be available in grocery and impulse outlets from October 1, (rrp £25.39)